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At Eric Roy Law Firm, our Mission is to take a genuine interest in our clients, to understand their objectives, and to exceed their expectations. Our car accident and personal injury law firm works hard to provide superior legal services in a timely, effective, and efficient manner. You can expect nothing less than the highest standards of professional integrity when you work with us.


No matter how you were injured, our goal remains the same. We want to provide you with the highest level of service and ensure that you are well taken care of during and following this process.

We are happy to come to you for your initial consultation with our office. We know that transportation can be difficult for some; especially after a car accident. We schedule a lunch between every client and Mr. Roy. This allows Mr. Roy to better understand his clients and thus better serve his clients. We know that you have enough to worry about and we're here to fight on your behalf and to make sure that your needs are met.

You remain our priority from the moment we begin working on your case until it has been favorably resolved.

Contact our Las Vegas car accident and personal injury attorney today – free consultations to injured clients!



Personal injury attorney Eric Roy secures justice on behalf of his clients. The numerous awards and client testimonials that Eric has garnered over the years speak volumes about the results he is able to achieve.

Eric has received significant recognition in Las Vegas. He was recognized as one of the Top 40 Trial Lawyers Under 40 by the National Trial Lawyers, as one of the Top 10 Attorneys Under the Age of 40 by the National Academy of Personal Injury Attorneys, and he was named in Desert Companion Magazine as one of Nevada's Top Lawyers.

With the Eric Roy Law Firm on your side, you can be confident in the outcome of your personal injury case!

Eric Roy Personal Injury Attorney

Working With Attorney Eric Roy

Eric Roy Personal Injury Attorney

Working With Attorney Eric Roy

Teaching Jurors to Calculate Loss

     As trial lawyers, we may take for granted the considerations jurors account for in rendering their verdicts.  Often times in plaintiff’s jury trials little to no attention is placed on educating jurors as to what they should or should not consider in formulating a plaintiff’s award.  To that end we as attorneys need to change our mental framework from advocates first to teachers first and advocates second.  In my opinion we ascertain greater credibility by teaching first and advocating second.  If we advocate first before building credibility with our jurors then our arguments are usel

Injury Trials: Story of the Case

     When we conduct personal injury trials we need to remember to be good storytellers.  It is too easy to get into the habit of simply proving that specific facts of the case.  Although the effective introduction of evidence is necessary for effective trial advocacy, that evidence becomes much more powerful when it fits squarely within the story of the case.  The story of the case speaks to character and motives.  When jurors begin to create opinions as to individual actor’s character and motives the jurors can more easily square away incoming evidence in a way that is consistent with per

Story of Defendant's Actions in Opening Statements

     Be advised that I wrote this article for my own, Eric Roy’s, benefit.  If you are looking for a substantial and thorough understanding of the subject matter I refer you to the published works of David Ball and or Don Keenan.  These two have written substantially on the subject and are highly regarded in the field.  The bulk of my information on this subject comes from these individuals and David Ball in particular with regard to this article. 

Slip and Falls

     A slip and fall personal injury refers to any injury occurring on the premises of another, usually a land owner or business proprietor, that was caused by some dangerous condition or activity existing due to the land owner or business proprietor’s negligence. 

Rule Violations in Opening Statements

     When we conduct our opening statement in a Plaintiff’s injury case we at some point need to point out that the defendant broke the rules.  We generally don’t want to start accusing the defense of any bad acts or rule violations until we have laid the framework of the case.  Thus we start our opening statement by teaching the jurors about the case.  When we teach the case we begin by teaching the jurors what the rules are.  After we clearly explain what the rules are we then go on to explain what the defendant did in this particular case.  Remember that we are not advocates up and throu

Punitive Damages

     Punitive damages or exemplary damages are damages intended to punish and/or deter the defendant and others from engaging in conduct similar to that which formed the basis of the lawsuit.  Although the purpose of punitive damages is not to compensate the plaintiff, the plaintiff will in fact receive all of the punitive damage award.  Punitive damages are often awarded where compensatory damages are deemed an inadequate remedy.

Products Liability

     Products liability refers to fault assigned to designers, manufacturers and distributors of defective goods that cause harm to consumers or those that product was loaned, given or otherwise used that product lawfully.  Generally, products are thought of as tangible goods.  However, products liability can extend to intangibles including: 1) gas products, pets, real estate and certain writings (such as maps and charts).  In addition, products liability law may reach any or all parties along the chain of manufacture of any product for damage caused by that product.  This incl

Presenting Witness Testimony

     As trial approaches we, as trial lawyers, begin considering what witnesses we will present at trial.  Often times we spend too much time considering the information the witness can opine on without also considering other important factors such as the ability of the witness to communicate effectively.  It may be that multiple witnesses are qualified to speak to the same set of facts.  This is common for fact witnesses or expert witnesses.  When this is the case you need to determine which witness’s testimony will sit best with the jurors.  To this end you need to consider the level of c

Preponderance of the Evidence

     This article was written primarily for my, Eric Roy, and my staff’s benefit.  Here we will discuss the importance of educating the jury as to the proper burden to apply when deciding a personal injury case.  As attorneys, we frequently forget that terms of art, which are commonsensical to us, are completely foreign to laypersons.  Thus it is important that as attorneys we remember to speak in a language which is understandable by laypeople.  The reason for this is that we want jurors to understand us when we speak.  If they cannot understand us how can they follow our case?  Trials are

Polarizing in Discovery

     If you, as plaintiff’s counsel, do a good job at proving liability by way of discovery tactics you will leave the Defense with only their tried and true malingering defense.  Essentially, the Defense will try to persuade the jurors that your client is a liar who is contriving false injury claims in an effort to obtain a pay day.  The defense will generally pursue this defense when the injury itself is not readily visible by the jurors.  The classic case here is the brain injury case.  Jurors cannot see a brain injury.  Moreover, often times, brain injury victims appear to speak and fun

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